Simply put - better ratings.
"Kim's Fairytale Wedding: A Kardashian Event" scored an outrageous 10.5 million viewers, making the two-part event the most watched in E! history. With that said, those 10+ million Kim K fans dying to see the reality star finally get her dream wedding, will also be itching to see it all fall apart.
Ryan Seacrest confirmed via Twitter today that Kim Kardashian and Kris Humphries are calling it quits after just 72 days. While the news itself isn't shocking, we're still intrigued enough to see the divorce play out.
Watch reruns of last season's Keeping Up With The Kardashians on E!